We hope by following the guidelines, you will be able to increase your product sales through the product image ad.
Get familiar with rules and guidelines:
As a seller what can be the expectation of Amazon, try to find out this at first. In this case, there are several guidelines and tutorials which can help you to clear this confusion. In Amazon’s downloadable seller’s guide, it is mentioned that there should be a photograph with a white background of every product. A white background helps the buyer to see the products.
If you are not an expert in photography or don’t have the experience to work with professional photographers then you must use advanced picture editing software. You can get help from an expert photographer or studio outsourcing to make your product image perfect look with a white background.
Due to a lack of expertise in the photographic subject, you might not get the exact look of your product’s images. That is why it is recommended to hire the perfect and exact expert in the particular field who can fulfill your desired look to your product and can help you to save time and energy.
Specific Amazon Image Guidelines:
The image should have the full capture of the entire product and there should not be any annoying text or watermark, this is one of the important requirements of Amazon product Ads. 85% of the image of the product should be present in the Ad and the image has to be captured by 500 pixels on one side so that potential clients can choose the better product from the images.
Actually, in the Amazon seller’s guide, it is suggested that product pictures should be at 1000 to 1000 pixels. The reason behind this is the bigger and more colorful the images are, the more the Amazon product ad will be quality and perfect.
On the Internet, there are several e-books and online guides for selling products. One important piece of advice for potential sellers from the top sellers of Amazon is sellers always should focus on the product’s ads as a buyer’s point of view before posting those on Amazon.
Customers not only see the images, they always try to make a judgment about the product. Whether it can be good or bad the main thing is they make an instant decision by seeing the product images. So it’s very important to post a good quality image so that customers can see them well and have a positive review of the ads.
As buyers always have the better option to choose from several product ads it must be different and eye-catching from the other ads. They always make up their mind promptly by seeing the images so there is no need to say how important to take a perfect snap of the products. We can easily take a snap on a mobile phone and then can post it though but it will not catch the attention as much as a person posts a professional’s portfolio.
Using Multiple Images:
If there is more than one picture of any product then it can be more helpful to the buyers to choose the best one. That is why it is very crucial to use multiple numbers of images to present the product from different points of view.
Amazon’s guidelines are the best source for reviewing any product images, that’s the reason Amazon only allows professional product photography.
Image Quality
Product images should contain a high-quality resolution. The background of the images must be looking to be pure white so that it can be seen by the potential buyer. There must need to have 85% free space available in Amazon product ads. As graphics, illustrations, and any kind of text are not allowed to be used in Amazon product images it need to better look by 1500 to 1500 pixels.
Cropping the Images:
If one single frame contains more than one or two pictures that would be highly praiseworthy. That is why the seller needs to be more concerned about using bigger images within a frame. The number of views of the ads will depend on how many images can be presented in a single frame.
An image should be presented from multiple angles so that viewers can have a better idea of which one is best to buy and ultimately it will help to increase the sale of the products.
High-Resolution Photographs:
When the product image looks blurred, unclear, or messy then it is obvious that viewers will not find any interest in buying the products. Where a bright, colorful, and highly rated image can promptly capture the attention of the buyer, make compel them to buy the products from Amazon. So it is undoubtedly very essential to have the best photograph to make the product ads.
So it is ultimately several guidelines that can make it better to produce amazing ads on Amazon of products. Those who want to get succeed in Amazon Marketing will seek help from a professional to make their product look good. When the ads are good, it attracts more buyers to buy the product so the ultimate result is positive to gain more profit.
